Pinterest has launched a dedicated analytics dashboard for Idea Pins, offering creators detailed insights into impressions, clicks, and saves.
Overview
The dashboard breaks down performance by slide, helping users optimize content flow and pin design for maximum engagement.
Impact
Early adopters saw a 22% increase in saves when adjusting slide order based on drop‑off metrics, and a 14% lift in outbound traffic.
Best Practices
- Review per‑slide performance weekly to identify and amplify high‑interest segments.
- A/B test cover images and titles to improve click‑through rates.
- Use trending keywords in pin descriptions to boost discoverability in search.