Snapchat has expanded its Lens Studio with advanced templates and collaborative features, making AR creation more accessible for brands and artists.
Overview
Users can now co‑create lenses in real time, use AI‑powered object tracking, and publish directly to their Profile Spotlight.
Impact
Brands leveraging custom AR lenses report a 28% boost in story shares and a 19% increase in follower interactions.
Best Practices
- Start with a clear concept—keep interactions intuitive and tied to your branding.
- Promote your lens with a dedicated Snap story and influencer partnerships.
- Monitor Lens Insights to iterate on engagement hotspots and refine effects.