TikTok’s latest integration with Shopify allows merchants to tag products in videos and live streams, enabling seamless in‑app purchases.
Overview
Shopify sellers can sync their catalogs to TikTok, add shopping tabs to their profiles, and run shoppable ads without leaving the app.
Impact
Merchants report a 30% increase in conversion rates during live events, and an average order value uplift of 18% on shoppable posts.
Best Practices
- Plan engaging demos that highlight product features in under 60 seconds.
- Use clear product tags and on‑screen CTAs to guide viewers to the checkout.
- Leverage TikTok’s UGC trends to create authentic, community‑driven shopping experiences.