Twitter’s new Communities feature lets users create and join interest‑based groups, fostering more focused conversations away from the main timeline.
Overview
Admins can set membership requirements, moderate discussions, and highlight top posts, turning Communities into private or public spaces for deep dives on niche topics.
Impact
In initial rollout, Community tweets generated 3× more replies and 2× more retweets within the group compared to standard tweets. Marketers see an opportunity to build hyper‑targeted engagement hubs.
Best Practices
- Define clear community rules and pin a welcome post outlining guidelines.
- Share exclusive content—AMA sessions, polls, or sneak peeks—to reward members.
- Cross‑promote your Community on your main profile and other platforms to drive growth.